VSCO, a 10-year-old start-up, makes an app for editing and sharing images and videos. Pinterest, a digital pin board site that went public in 2019, lets its users discover and save images to inspire creative projects or to plan important aspects of their lives, including home renovations, weddings and meals. Pinterest and VSCO, which stands for Visual Supply Company, are part of a group of tech companies that are highly focused on digital images and visual editing and that rely less on social networking features. “We’re always meeting with different companies across the creative space at any given time and do not discuss rumors or speculation,” she said. Julie Inouye, a spokeswoman for VSCO, said the company was focused on expanding its business. Representatives from Pinterest and VSCO (pronounced “vis-coe”) declined to comment on deal talks. An acquisition may not materialize, the people cautioned. A deal price couldn’t be learned Pinterest has a market capitalization of about $49 billion, while VSCO has raised $90 million in funding and was last valued at $550 million. The discussions are ongoing, said the people, who declined to be identified because they were not authorized to speak publicly. SAN FRANCISCO - Pinterest has held talks to buy VSCO, a photography app that spawned a teenage social media craze, according to two people with knowledge of the matter.
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